A piece of Rio,
built in Australia.
From an 11-year-old in Brazil with a passion for nails — to pharmacies across Australia. This is the Daline journey.
More than 20 years of caring for natural nails.
My journey began at age 11 in Brazil. What started as a passion became a lifelong career — and eventually, a mission to create a product that truly cared for the nail itself, not just its appearance.
A dream bigger than borders.
I left Brazil and moved to Australia in search of a better future — arriving with big dreams, limited English and no guarantee of success. I began working as a nail technician, meeting incredible clients who supported me from the very beginning.
Building Daline Nails — from home.
Through hard work, dedication and word-of-mouth, I built my business from the ground up. What started in a small rented room grew into my own nail salon on Sydney’s Northern Beaches. Many of my clients became friends — and many still support me today.
When everything changed.
After years of exposure to the harsh chemicals in artificial nail systems, I developed severe dermatitis on my hands. The pain made me question whether I could continue in the industry I loved. Instead of giving up, I decided to search for a solution — and began creating the Magic Pen®.
More than 20 years of nail experienceA small brand with a big heart.
I personally packed orders, delivered products and built the brand one customer at a time. Some of my first deliveries were made by bicycle during lockdowns — driven by a belief that people deserved access to better nail care. Every order represented a customer placing their trust in my vision.
First Priceline Pharmacy.
Magic Pen launched into Australian pharmacies. Unlike traditional cuticle oils, it was designed as a daily nail cream with fast-absorption technology to support healthier-looking nails — helping with dry cuticles, damaged nails and everyday nail concerns.
Available in pharmacies across Australia.
From Warringah Mall to markets in Manly and Kirribilli, more people discovered the Magic Pen — and the mission grew: to help people improve the appearance of dry cuticles, damaged nails and everyday nail concerns.
Awarded & loved.
Recognised at the Australian Small Business Champion Awards and Local Business Awards — and, more importantly, trusted by thousands of customers leaving real five-star reviews about nails they never thought possible.
5 stars on GoogleMy mission.
To inspire people to care for their natural nails, embrace self-care and feel confident without needing to hide nail damage. What started as a personal challenge became a mission to help others. Thank you for being part of this journey.
