Resilience and hard work

Meet Daline

More than 20 years of caring for natural nails.

My journey began at age 11 in Brazil. What started as a passion became a lifelong career and eventually, a mission to create a product that truly cared for the nail itself, not just its appearance.

Timeline

2015

A dream bigger than borders.

I left Brazil and moved to Australia in search of a better future — arriving with big dreams, limited English and no guarantee of success. I began working as a nail technician, meeting incredible clients who supported me from the very beginning.

2016

Building Daline Nails

Check below Daline's progress

Through hard work, dedication and word-of-mouth, I built my business from the ground up. What started in a small rented room grew into my own nail salon on Sydney’s Northern Beaches. Many of my clients became friends and many still support me today.

2018

When everything changed.

How Magic Pen® was born!

After years of exposure to the harsh chemicals in artificial nail systems, I developed severe dermatitis on my hands. The pain made me question whether I could continue in the industry I loved. Instead of giving up, I decided to search for a solution and began creating the Magic Pen®.

2019

Exclusive - Focused on natural nails.

No fake nails. No gel!

Daline opened as the Northern Beaches' first dedicated natural nail salon, setting a new standard for nail care in the area.

2019 · The first deliveries

Daline personally packed orders, delivered products and built the brand one customer at a time. Some of my first deliveries were made by bicycle during lockdowns driven by a belief that people deserved access to better nail care. Every order represented a customer placing their trust to Daline's vision.

2020

First Priceline Pharmacy

Best seller treatment

Magic Pen launched into Australian pharmacies. Unlike traditional cuticle oils, it was designed as a daily nail cream with fast-absorption technology to support healthier-looking nails helping with dry cuticles, damaged nails and everyday nail concerns.

Behind the scenes

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Born from a simple frustration.

After years of gel manicures left my own nails thin and brittle, I couldn’t find a single product that actually treated the nail — not just coated it. So I worked with chemists here in Australia to build one: a cream advanced enough to penetrate the nail plate, gentle enough to use every day, and elegant enough to keep on your desk. That became the Magic Pen®.Daline is the daily ritual I wished I’d had — and now it’s yours.
Check products

More than 20 years of caring for natural nails.

A dream bigger than borders.I left Brazil and moved to Australia in search of a better future — arriving with big dreams, limited English and no guarantee of success. I began working as a nail technician, meeting incredible clients who supported me from the very beginning.
Check products

A small brand with a big heart.

I personally packed orders, delivered products and built the brand one customer at a time. Some of my first deliveries were made by bicycle during lockdowns — driven by a belief that people deserved access to better nail care. Every order represented a customer placing their trust in my vision.
Check products

Born from a simple frustration.

After years of gel manicures left my own nails thin and brittle, I couldn’t find a single product that actually treated the nail — not just coated it. So I worked with chemists here in Australia to build one: a cream advanced enough to penetrate the nail plate, gentle enough to use every day, and elegant enough to keep on your desk. That became the Magic Pen®.Daline is the daily ritual I wished I’d had — and now it’s yours.
Check products

More than 20 years of caring for natural nails.

A dream bigger than borders.I left Brazil and moved to Australia in search of a better future — arriving with big dreams, limited English and no guarantee of success. I began working as a nail technician, meeting incredible clients who supported me from the very beginning.
Check products

A small brand with a big heart.

I personally packed orders, delivered products and built the brand one customer at a time. Some of my first deliveries were made by bicycle during lockdowns — driven by a belief that people deserved access to better nail care. Every order represented a customer placing their trust in my vision.
Check products
Daline Beauty

Dee Why, NSW